Jul 7, 2020
Tuma Basa is the Director of Urban Music at YouTube, and previously served as the global programming head for Hip Hop at Spotify, responsible for curating their widely popular playlists including RapCaviar, one of the biggest and most popular playlists with over 9 million followers.
He spent ten years at MTV in music programming for channels and franchises such as MTV Jams and Sucker Free. While at MTV, he earned his MBA from New York University's Stern School of Business. He then went on the help Sean "Puff Daddy" Combs launch REVOLT where he served as Vice President of Music Programming.
Tuma chat’s with Will Lucas about how creatives break through the noise and get noticed, and how artists can gain equity in the new landscape of music and distribution.