Dec 8, 2020
As founder and CEO of The Mane Choice, Courtney Adeleye, built her innovative hair empire to reported net sales of over $25 million. The company was acquired by MAV Beauty Brands in late 2019.
Her products are sold in over 20,000 retail stores and boasts a lineup of more than 90 hair treatments and vitamins.
Courtney chat's with Will Lucas about how to scale a hair care brand, and remain profitable when the consumer is increasingly particular, and highly interested in the chemicals involved in making the products.